We hear this phrase from many different sources almost daily and it is undoubtedly the sincere intention of all organisations that aspire to it! However, how many times do we, as customers or consumers, really feel that the product or service has really "made a difference"? And what does it actually mean?
At AIGS we recently got together to define "Why?" we are in business!
4 years ago this was an easy question to answer – we had a very clearly defined objective to continue as the Progress Distributor, seamlessly and in such a way that our Progress customers experienced "business as usual". This was the "Why?" then, and today this continues to be our primary "How!" But today the world and AIGS has moved on!
Whatever we do is important, whether it be providing Products or Services. This is how we stay in business! However, of increasingly prime importance is the manner in which we go about our business – particularly in the world of technology. However much we try to differentiate our product offerings, the reality is that there are alternatives, and as technology advances it becomes easier and easier for our customers to move to an alternative. Customers are no longer "loyal" due to product features and benefits alone – they want more, they want their supplier to "Make a Difference"!
So, at AIGS we agreed that this is "Why" we are in business – to do just that – to Make a Difference!
We continue with our underlying belief encapsulated by the phrase "Delight@Work" and our mission is now to extend that vision to ensure that in "delighting" our customers we also make a positive difference – to their lives, their environment, their day to day operation.
We hope that your attendance at the 2014 Progress Africa Conference is the beginning of an era in which every interaction with AIGS makes a difference and enhances your lives is a truly positive way.